More than 90% of customers served with dirty crockery or glasses

By James Beeson contact

- Last updated on GMT

Unclean: 94% of people reported being been on the receiving end of dirty crockery or glasses
Unclean: 94% of people reported being been on the receiving end of dirty crockery or glasses
There’s nothing worse than going into a pub being served a pint in a murky glass, or being brought food on a plate that looks like it hasn’t seen a dishwasher this side of September.

However, this pet peeve is much more common in the on-trade than you might think, according to new research from British warewashing brand Classeq.

A staggering 94% of people surveyed by Classeq reported being been on the receiving end of dirty crockery or glasses when dining or drinking out.

Risks to operators

With 97% of those surveyed stating they would be put off by eating or drinking out of home in an establishment where they are served with dirty or cloudy glasses and crockery, and 70% adding they would not return if this happened, operators need to wake up to the risk to future business posed by poor cleaning practices.

Speaking about the research, Classeq marketing manager Adam Lenton emphasised the importance of establishments getting to grips with their warewashing provision and understanding how to get the best results from it. 

“You don’t get a second chance to create a good impression – get it wrong and customers won’t be back,” he said. “Squeaky-clean crockery and glasses are a must at any time of year, but now with Christmas just around the corner, the pressure will be even greater – the need for quick, efficient warewashing equipment is paramount.”

London establishments lagging 

In September it was revealed that some 6,712 (10.1%) London food establishments, including pubs, have a food hygiene rating of two or fewer​, according to experts.

Pubs in Wales and Northern Ireland are already legally required to display their ratings, but businesses in England are not.

Meanwhile, The Cask Report 2018​ revealed that close to half of drinkers will steer clear of a pub where they have been served a poor pint​ of ale.

Related topics: Beer, Wine, Spirits & Cocktails, News

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