Never Miss a Sale: How to make the most of the alcohol-free trend

By Stuart Stone contact

- Last updated on GMT

Mindful drinking: Never Miss A Sale will serve up unique insights into the rapidly expanding alcohol-free drinks market
Mindful drinking: Never Miss A Sale will serve up unique insights into the rapidly expanding alcohol-free drinks market

Related tags: Alcoholic beverage

Head over to Patisserie Valerie, Spitalfields, east London, on Friday 24 November for a free-entry brunch and insight into the clamour for 0% products.

While sales of alcoholic drinks have remained static this year, the demand for alcohol-free drinks has soared.

With the UK’s first Mindful Drinking Festival drawing a crowd of 2,500 to London’s Bermondsey Square this summer, and a recent forecast from St Peter’s Brewery chief executive Steve Magnall, reported in the Morning Advertiser​, that alcohol-free beer will make up 10% of the market in the near future, it's time to talk about 0% drinks.

In January 2017, Club Soda published their first pub guide for mindful drinkers in east London. By speaking to more than 400 pubs and bars, and 5,000 consumers of alcohol-free products, they developed a unique understanding of what customers want and how pubs can cater accordingly.

At the Patisserie Valerie event, Thomas and Evans No.1, the British Beer and Pub Association, the City of London and Club Soda will join The​ Morning Advertiser​ for brunch in the spiritual home of mindful drinking to get a flavour for this booming market.

Discover why drinks producers are racing to launch new alcohol-free products, why 0% drinks taste better than ever, what mindful drinkers demand from the new product wave, and how to upsell and boost profits from them.


Rob Fink, Big Drop Brewery

Laura Willoughby MBE, Club Soda

Amy Lamé, London’s Night Czar

Anthony Pender, British Institute of Innkeepers and co-founder of Yummy Pub Co

Charlie McVeigh, founder of Draft House

Ed Bedington, editor, The Morning Advertiser

Attendees will also have the chance to taste some of the product Club Soda have handpicked for their two-day Mindful Drinking Festival at Spitalfields, which runs across Friday 24 November and Saturday 25.

  • Friday 24 November, 10am to 12.30pm, Patissere Valerie, 37 Brushfield Street, London, E1 6AA – RSVP here

Related topics: Events & Occasions

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