Each year, the company will divide £50,000 between numerous breweries to provide capital to purchase new equipment and help fund growth.
The breweries will then pay HonestBrew back in beer, which will be available to HonestBrew customers via the online bottleshop and craft beer subscription service.
Verdant first recipient
HonestBrew founder Andrew Reeve said: “We’ve been vocal about supporting independent breweries in the past; now it’s time for us to put our money where our mouth is.
“The HonestBrew Investment Fund will not only contribute to the growth of independent breweries, but it will also ensure our customers are getting more of the beers they love.”
The first independent brewery selected is the Cornwall-based Verdant Brewing Co. HonestBrew are providing the brewery with £20,000 of funds that will be used to buy new fermentation tanks. This additional capacity will mean more Verdant craft beer will be making its way to craft beer lovers around the UK.
Verdant’s Adam Robertson added: “The HonestBrew investment fund is quite simply a no-brainer. We get to increase our capacity and upscale our business, and they get to have the beer they want available to their customers.
“Without this fund we wouldn't be looking to upscale at this current rate, we really can't thank the HonestBrew team enough.”
Investment in equipment or capital
To be considered for the HonestBrew Brewery Investment Fund, breweries must be existing HonestBrew suppliers, independently owned and use the funds to invest in new equipment/capital expenditure.
HonestBrew’s online shop stocks over 500 beers from around the world, while it also provides a craft beer subscription service that matches beers to people’s taste and a trade offering for businesses, coffee shops and restaurants looking to stock a craft beer range.