Equity for Pups’ is an initiative that was an extension of BrewDog’s latest round of its Equity for Punks crowdfunding scheme, which has seen the brewery raise more than £5m since it launched in October.
New and existing shareholders will be able to gift ‘shares’ to their four-legged friends and everyone who gifts the shares to a dog will be able to download a gift certificate to give to the pup on Christmas day.
Dogs have always been a part of the story as co-founders James Watt and Martin Dickie came up with the name BrewDog after being inspired by Watts’ chocolate Labrador Bracken.
Staff are also welcome to bring their canines into work and all BrewDog bars in the UK are dog-friendly.
Earlier this year, BrewDog launched its ‘pawternity’ leave programme, which allowed staff to take paid leave to look after a new dog.
Watt said at the time: “It’s not easy trying to juggle work and settle a new dog into your life, and many members of the crew have four-legged friends at home.
“So we wanted to take the stress out of the situation and let our teams take the time they need to welcome their new puppy or dog into their family.”
Crazy about dogs
About the Equity for Pups scheme Watt said: “There’d be no BrewDog had a mischievous, overexcited chocolate Labrador not wandered into the room as Martin and I struggled to come up with a good name for our brewery.
“Like us, many of our fans are crazy about their dogs so we thought it’s about time they get to give a gift of real value to a loved one.
“Chew toys and rubber balls will eventually get lost or demolished (if your pup is anything like mine), but shares in a brewery are forever.”