St Peter’s Brewery launches third alcohol-free beer

By Nikkie Sutton

- Last updated on GMT

New launch: Without Organic has a golden colour and is available in 500ml bottles
New launch: Without Organic has a golden colour and is available in 500ml bottles

Related tags: Beer

Suffolk microbrewery St Peter’s has launched its third non-alcoholic beer, following the success of its first two alcohol-free brews.

Without Original and Without Gold now contribute 15% to the brewery’s overall sales and its new brew, Without Organic, aims to target health conscious consumers who are looking for a pure, natural and zero-alcohol craft beer that is as good as the 'real thing'.

Brewed in the same way as a normal beer just without the alcohol, Without Organic is a rich and full-bodied beer designed for lager and ale drinkers.

Golden in colour, it has a slight maltiness balanced with a sweet aftertaste and is available in 500ml bottles.

Catering for different drinkers

With three beers in its Without range, St Peter’s can now cater for drinkers looking for organic, vegan and alcohol-free beers.

St Peter’s Brewery CEO Steve Magnall said: “The success of Without Original and Without Gold has been driven by a growing consumer appetite for more choice and quality in the alcohol-free category.

“The launch of Without Organic goes one step further to ensuring all tastes are catered for.”

New craft beer

Magnall added: “We are, and want to continue to be, the leading brewery in alcohol-free beer by offering our customers the highest quality selection of alcohol-free craft beers, produced to the same exacting standards as all of our beers.

“Without Organic is a delicious new craft beer that is perfect for lager and ale drinkers and we are certain it will be well received.”

When St Peter’s launched Without Gold,​ Magnall said that the brewery expected the alcohol-free market to grow to 10% of the overall drinks category within the next decade.

He added: “At St Peter’s, we want to be leading the way for high quality, great tasting, zero-alcohol craft beers and with these terrific products in our portfolio, we are well on the way to doing just that.”

Related topics: Beer

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