Welsh microbrewery to open Cardiff city centre pub

By James Beeson contact

- Last updated on GMT

Ambition: Crafty Devil founders Adam Edinborough (left) and Rhys Watkins hope to have Beelzebub's open by March
Ambition: Crafty Devil founders Adam Edinborough (left) and Rhys Watkins hope to have Beelzebub's open by March

Related tags: Wales, Brewery, Beer

Crafty Devil Brewing Co has launched a crowdfunding campaign to help secure funds for its first ever pub in the centre of Cardiff.

Beelzebub’s will showcase fresh Crafty Devil and guest beers, cider, spirits, wine and food from independent producers in the heart of the Welsh capital, and will be open in Spring 2018.

The brewery has received some private investment for the pub, but hopes to raise an additional £15,000, and is offering investors 10% discount cards if they donate £50. They will also receive a £50 bar tab that can be used as soon at Beelzebub’s opens.

Fresh beer and live sport

The pub is to be located on Cardiff High Street, opposite the Castle, and will focus on bar service, fresh beer, live sport and slow-cooked food.

All the staff at the site will be paid the National Living Wage, and all of the beer and cider on draught will be sourced from independently-owned producers.

Explaining the vision for Beelzebub’s, Crafty Devil co-founder Rhys Watkins told The Morning Advertiser: “​We are very proud to be in Cardiff, and we felt it was time we ventured into the city centre to get ourselves a flagship bar. We've seen other breweries from outside of Cardiff coming in and doing it and we felt if we didn't do it now we would miss the boat.”

New York-style bar

“We are very much basing the pub on an American, New York-style bar. We're going to have a massive white bar, which we'll be encouraging people to sit at and eat. Service will be different to traditional British service and we are looking to interact with customers and run it with a tab-based system; people will pay at the end.

“We are encouraging people to sit at the bar, whereas most pubs in the centre want the bar clear to serve as many people as possible.”

At the time of publication £6,810 has been raised​ by 72 backers, 45% of the brewery’s goal.

Related topics: Beer

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