Be At One announces record festive trading

By Stuart Stone

- Last updated on GMT

Record sales: Be At One noted the best trading figures in its history this Christmas
Record sales: Be At One noted the best trading figures in its history this Christmas

Related tags Gin Birmingham London

Specialist cocktail bar group Be At One sold 500,000 cocktails during December – with best-selling cocktail, the Pornstar Martini, accounting for 67,252 of those.

December's record-breaking trading figures also saw like-for-like sales increase 12.6% during December and total sales breaking the £5m mark for the first time since Be At One was founded in 1998.

Be At One’s Christmas in Numbers

  • Seasonal sales peaked on Friday 15 December with the group’s bars registering net sales of £391,000
  • Revenue per labour hour increased 25% over the festive season
  • Group bookings increased by 5.6% like-for-likes versus 2016 – with pre-booked revenue up 36%
  • Be At One’s Birmingham bar was the stand-out performer, achieving like-for-like sales up by 49% during the festive period.

Chief operating officer Andrew Stones said: “While December always tends to be a very strong trading period for Be At One as guests seek out a differentiated, high-quality experience to celebrate the festive season, these figures are particularly pleasing.

“We experienced great trading across all sites, both inside and outside of London, clearly demonstrating that the specialist cocktail bar market continues to grow and Be At One’s unique experience continues to lead the way.

"With our award-winning drinks and menu, coupled with our exceptional bar teams, we expect this sector to continue its upward trajectory in 2018, with Be At One front and centre.”

The company has launched 'Pump up your Jan', which features a series of exclusive serves and fitness activities, in order to carry festive momentum into 2018. Be At One has listed Duchess, the UK’s first non-alcoholic gin and tonic, on its drinks menus in order to enhance the campaign. 

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