Popworld Nuneaton to become bar chain's 25th site

By Stuart Stone contact

- Last updated on GMT

Rapid growth: Stonegate Pub Company's Popworld has launched 25 sites in four years since its first bar opened in Southampton
Rapid growth: Stonegate Pub Company's Popworld has launched 25 sites in four years since its first bar opened in Southampton
After launching its first site in Southampton in 2014, Stonegate Pub Company chain Popworld will open its 25th site in Nuneaton, Warwickshire, in March.

The new Nuneaton branch of Popworld will be located on Church Street and will take the place of what was formerly Reflex Bar – another Stonegate managed site.

In a social media post seen by The Morning Advertiser​, Reflex announced on their Facebook page that “Reflex will soon be no more, however we are very excited for a new venue in our town” which the same post revealed to be the new branch of Popworld. The post also mentioned that they would be looking to recruit bar staff, a promotion and social-media leader and members of a floor team.

Head of marketing Alan Armstrong commented: “We are so incredibly proud to see the journey that Popworld has taken from its launch in 2014. We aim to give our customers nights to remember while providing memorable experiences.

“Not only will we be celebrating our 25th site this year, but we also have lots in store for 2018, including our second Lip Sync War event but also plans for a designated Popworld festival. We are excited to see what the future has in store and want to thank our loyal fan base.”

In the four years since the launch of its first site, the Popworld chain has seen rapid growth in sales margins and profits – including a 94% return on investment last year. The chain’s impressive sales performance included a 62% increase in New Year’s Eve ticket sales for their 2017 event.

Moreover, Popworld’s app – which includes a personal happy hour timer – has had 15,000 new and active users since its launch.

Stonegate Pub Company, the pub operator behind Popworld, employs close to 14,000 people across the UK, with 692 pubs under its management.

The company, which also manages Slug & Lettuce and Walkabout chains, won awards for Best Managed Pub Company and Best Late Night Operator at last year’s Publican Awards.

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