The festival is expected to become an annual event, and will take place on 23 June at Fuller’s brewery in Chiswick, west London.
Around 40 breweries have already signed up to take part in the event, including the likes of Beavertown, The Five Points Brewing Company, Fuller’s and Gipsy Hill.
Strong and vibrant brewing scene
Admission will cost £30 and will include a glass as well as beer in both thirds and taster measures during the event.
Capacity for the event is likely to be capped at around 1,000 people, and the costs of hosting it are currently being paid for by Fuller’s.
Speaking to The Brewers Journal, Fuller’s brewing ambassador John Keeling said: “This festival reinforces what a strong and vibrant brewing scene we have in London.
“Being able to get 40 breweries interested over the course of one meeting shows that.”
Loose collective of breweries
The London Brewers' Alliance was formed in 2010 as a loose collective of breweries within the M25 to celebrate the resurgence of brewing in London.
Its main objective is to promote excellence in all aspects of brewing within London by: promoting the sale of beer brewed by its members; participating in suitable events that promotes members' interests; co-operating with any other body that is deemed to have similar aims; and supporting the improvement of brewing skills among the membership.
Membership is restricted to established commercial brewers within the M25 (plus founder members as previously agreed).
Keeling was appointed chairman of the alliance in December 2017, and has been charged, alongside deputy chairman Sam McMeekin of Gypsy Hill, with leading a 12-month review of both the role and structure of the organisation.
More details on tickets and the full beer festival line-up will be announced in due course.