New low-alcohol beer to launch next month

The brewery will launch its first beer, a pale ale brewed at London’s Sambrook’s Brewery, in February on draught and in bottles.

The beer was brewed with six different grains and new world hops such as Galena, Equinot and Mosaic, and is also low in calories, with just 35kcal in each 330ml bottle.

Flavour and craftmanship

Explaining the rationale behind setting up the company, Chris Hannaway, who co-founded the company with his brother, said: “We started the company because we love beer, but we don't always love the hangovers. As brothers, we both started drinking non-alcoholic beers and realised that they weren't all that bad - but we felt the flavour could be brought up a little and the branding could be less apologetic and more confident.

“Alcohol-free shouldn't be a lesser experience. Beer is bigger than booze, it's about flavour, craftsmanship and the experience of drinking it. We don't apologise for it being alcohol-free”

Interest in low and no-alcohol drinks is at an all-time high, with sales up 50% in the past five years according to data analysts Neilson, and it is craft beer breweries that are leading the way​ with a greater variety of products and flavours.

Craft Beer Rising slot

Infinite Session will also be pouring at next month’s Craft Beer Rising​ festival in London, which is returning to the capital for its sixth year.

Craft Beer Rising 2018 will run from 22-24 February at the historic Old Truman Brewery site on Brick Lane, east London. The festival will showcase beer from 175 different breweries across the world, and this year returns with a new street food programme and a broader selection of ciders.

Well established breweries such as Meantime, Sierra Nevada and Oakham Ales will return, while there are new faces such as Unity Brewing Co and Fierce Beer. Orchard Pig, Thistly Cross Cider and Sheppy's represent the cider industry at this year’s festival.