And they called it pubby love: Brakspear to celebrate pub romances

By Stuart Stone contact

- Last updated on GMT

Love at first pint: Brakspear's competition will celebrate relationships that have started at a couple's local
Love at first pint: Brakspear's competition will celebrate relationships that have started at a couple's local

Related tags: A great way to care, Love

Oxfordshire-based pub operator and brewer Brakspear is celebrating the role of the ‘local’ in bringing couples together with a competition in the run-up to Valentine’s Day this year.

For the chance to win prizes including a Pinkster gin and tonic for two, a bottle of Laurent Perrier Rosé, or a hamper containing one of the aforementioned drinks and a collection of goodies, all punters need to do to enter the ‘Brakspear Pub Love’ competition is share their story of love at first pint with Brakspear by email or social media.

Prizes can then be enjoyed, or collected from, the pub where the winning couple first met.

Celebrating pub romances

Brakspear marketing manager Emma Sweet said: “People might be finding dates online through websites and apps these days but, in our experience, plenty of lasting relationships still start in the pub.

“We’ve seen love blossom in many of our pubs, on both sides of the bar, and across it. Several of our tenant couples met while working or drinking together and we’ve heard of lots of customers who first set eyes on their significant other in the pub.

“We thought it would be fun to celebrate pub romances around Valentine’s Day and remind our customers that love affairs can start in their local.

“The Pub Love​ campaign is a great way to drive footfall into our pubs, as all the prizes have to be enjoyed in, or collected from, the pub, and we’re sure that the romantic atmosphere it creates will rekindle a few feelings and encourage couples of all ages and stages of relationship to spend Valentine’s back where it all started – in a Brakspear pub.”

Pub love

Brakspear will be supplying all 130 pubs in its managed estate with pink, heart-shaped beer mats to promote the competition as well as graphics that pubs can add to their own social media pages and websites.

To enter the Brakspear Pub Love competition, customers need to post their story on https://www.facebook.com/brakspearpubs/​ on Twitter or on Instagram, using the hashtag #brakspearpublove.

Alternatively, entries can be made by email to love@brakspear.co.uk​. Winners will be notified in time to enjoy or collect their prize on 14 February.

Related topics: Other operators

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