The two-minute-long, tongue-in-cheek film has been designed to get across how to maintain daily hygiene of tap nozzles.
According to Avani Solutions, which works with Diageo, Mitchells & Butlers and JD Wetherspoon, there is a huge amount of misinformation and poor practice in the trade, largely caused by "well-intentioned" people passing on their "don’t know-how".
The film aims to set the record straight once and for all that soaking nozzles overnight in a glass of water, or any other receptacle is just a "really bad idea".
Wash, air dry and replace
Filmed in the style of Pathé News – a UK newsreel archive company – the film carries a very simple message, with an acronym that line cleaner Avani Solutions said is easy to remember (W.A.R. – wash, air dry and replace) and relevant to the cause – waging war on poor bar hygiene practices.
Avani Solutions managing director Amanda Thomson said: “We have used humour again to get the message across.
“But the serious message behind that is the one we all know, that poor quality will drive your customers away to bars where they try harder.
“The solution is so simple and we hope that bars will adopt this easy-to-remember acronym as well as the simple and effective solution behind it.”
As before, the film features landlord Arnold Babcock who is seen to make various well-intentioned attempts to ‘clean’ the bar’s beer nozzle by soaking them in various containers.
The series is filmed at the Kings Arms Coaching Inn, Swaffham in Norfolk, and features Graeme Taylor and Claire Evans who run the pub.
The first film was launched on the Avani Solutions YouTube channel last year and looked into how not to change a keg.
To watch Declare W.A.R. on Dirty Beer Nozzles, click here.