Pitcher has more than 25 years’ experience within the hospitality sector, most recently as divisional director of restaurants at Mitchells & Butlers, where he was responsible for the Harvester, Toby Carvery and Stonehouse Pizza and Carvery brands.
The appointment means that executive chairman Keith Edelman will return to his previous role as the company’s non-executive chairman.
Discussing the appointment, Edelman commented: “We have undertaken a wide-ranging and exhaustive search for a new chief executive with extensive relevant experience to take the company to our next stage of growth.
“Rob Pitcher’s proven operational experience and leadership qualities with considerably bigger companies will enhance the ongoing development of the Revolution and Revolucion de Cuba brands. The Board looks forward to working with him.”
Before joining Mitchells & Butlers, Pitcher held senior positions at Bramwell, Stonegate, Town & City, Laurel, Spirit and Scottish & Newcastle.
Revolution Bars recently revealed that total revenue for the 26 weeks ending 30 December was £73.7m – an increase of 10.6%. Four new venues opened during this period taking the total number of bars under the group’s operation to 72.
The group also revealed that like-for-like sales in the four-week period from 4 December to 31 December increased by 5.9% year-on-year meaning that for the fifth consecutive year Revolution Bars enjoyed a record-breaking festive period.
Revolution Bars Group forerunner business Inventive Leisure was established in 1991. The Group’s Revolution bars have been trading since 1996 when their first site opened in Manchester.
The Group’s key appointments in 2017 included Mike Foster joining as chief financial officer as well as Jemima Bird joining the company as independent non-executive director.