Bidfood unveils new ‘trend-filled’ summer range

By Nikkie Sutton

- Last updated on GMT

Popular options: vegan and Middle Eastern dishes are two key trends for this year
Popular options: vegan and Middle Eastern dishes are two key trends for this year

Related tags: Nutrition

National food wholesaler Bidfood has revealed its new range for this summer to help operators tap into current trends.

Create Summer includes a variety of new-to-market food and drink products in a bid to enable businesses to capitalise on the patterns driving consumer choice in 2018.

With a rise in vegan eating and Middle Eastern cuisine being two key trends for this year, Bidfood has introduced summer treats such as vegan chocolate caramel brownie and inspiring dishes including freekeh (a cereal made from green durum wheat) and lamb kibbeh (a Lebanese dish made with finely minced meat and spices).

Bidfood campaign manager Laura Mason outlined how new flavours and experience will lead the way with trends this year.

In-depth knowledge

She said: “We have loved designing, developing and choosing the exciting new Create Summer range and it has been fantastic to share the final collection with everyone.

“Central to the range is our in-depth industry knowledge, which ensures caterers can stay ahead of the curve with on-trend and bespoke menu suggestions that directly cater to their diners.

“This year, consumer desire for new flavour combinations and experience-led dining will continue to dominate.

“Equally Government mandates around sugar​ and the ever-growing demand to meet dietary requirements with interesting menu options will be top of the agenda.”

Sugar targets

Working alongside Public Health England, the new range includes reformulated own-brand products, that aim to address operator needs to meet the latest sugar targets.

New products include a lemon and raspberry ginger crunch dessert and vegan coconut and chocolate tart.

In addition to this, Bidfood has developed a nutritional screening tool for new product development, used to review the nutritional content of products within its own brand to build its nutritional credentials, as well as to support its healthy eating agenda.

The Bidfood Create Summer range is available to order from 1 March.

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