Ei Group licensees to get a slice of the action with pizza concept

By Nikkie Sutton

- Last updated on GMT

Top idea: the new concept will give Ei licensees the opportunity to produce food
Top idea: the new concept will give Ei licensees the opportunity to produce food

Related tags: Bread

Pubco Ei Group is launching a new pizza format across its estate at its annual, nationwide trade shows, which start later this month (February).

The offer, called Barrel Top, has been designed to help licensees tap into the pizza market and support them with all the aspects of developing and running a commercially viable pizza offer and will be showcased at Ei Live 2018.

The package, which also caters for pubs currently operating without a food proposition, includes a range of different kitchen plans to fit the requirements and restrictions of the diverse pubs across the group’s estate.

Suitable set-up

Dates for Ei Live 2018

27 February – Elland Road (football ground), Leeds

1 March – NEC, Birmingham

6 March – Event City, Stretford, Manchester

13 March – Olympia, Hammersmith, west London

20 March – Ashton Gate (football ground), Bristol

A bespoke pre-rolled dough made to the specific ingredients of the group has been sourced along with a range of other ingredients.

A suitable set-up will be recommended depending on the needs of the site, ranging from a full pizza kitchen with a high-capacity Cuppone oven, to a table-top pizza oven.

Ei Group head of food Paul Farr said: “We have focused on identifying key trends across the eating-out market and supporting our publicans with simple offers that tap into them and drive sales."

Tangible results

He added: “We are confident Barrel Top can deliver tangible results for all our publicans. A great pizza is only as good as its ingredients, the oven and skills used to cook it, so we have brought in some fantastic products and created a range of different kitchen layouts and flows, to ensure the best quality and an easy-to-make product every time.

“Barrel Top will be an evolving offer, as we aim to take key learnings from our managed estate and share best practice with publicans across our wider portfolio, creating additional value across the entire business.”

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