Robinsons launches new beer under Trooper brand

By Nicholas Robinson contact

- Last updated on GMT

Light Brigade: Bruce Dickinson presents the new Trooper beer
Light Brigade: Bruce Dickinson presents the new Trooper beer
Family brewer Robinsons has launched Light Brigade, the fifth beer in the brewer’s Iron Maiden Trooper portfolio, which has been developed in support of the UK’s armed forces.

Where Light Force is stocked:

  • Mitchells & Butlers pubs from 1 March
  • From Carlsberg from 1 March
  • From Heineken from 1 April
  • Six Parfetts depots in the north west of England

Light Brigade, a 4.1% ABV English golden ale, has been created by British rock legends Iron Maiden and Robinsons, in support of British charity Help for Heroes, which provides lifelong support for service people who have sustained injuries and illnesses during service.

The beer is available in bottle and cask formats and will be available in Robinsons pubs from next month, as well as through various distributors (see box right).

Iron Maiden frontman

Iron Maiden singer Bruce Dickinson said: “We hope that beer, music and history fans alike will enjoy Light Brigade and will simultaneously raise a glass or two to our veterans.

“I am incredibly proud of our association with Help for Heroes and of the new beer we have developed for them with Robinsons,” he added.

From-L-to-R---Oliver-Robinson,-Edward-Sharman,-Bruce-Dickinson,-Martyn-Weeks,-Mandy-Lloyd-and-Ben-Robinson
Who (L to R): Oliver Robinson, Edward Sharman, Bruce Dickinson, Martyn Weeks, Mandy Lloyd and Ben Robinson

“As an authentic English golden ale, Light Brigade is full of body and flavour.”

Help for Heroes chief executive Mel Waters said: “We are thrilled that Bruce Dickinson has developed a new beer under the Trooper brand with Robinsons.

Light Brigade

“I am sure Light Brigade will prove to be very popular and raise significant funds, enabling Help for Heroes to empower more veterans to reach their potential and regain their purpose.”

In keeping with the Trooper brand, Iron Maiden’s mascot Eddie will feature on Light Brigade’s bottle. However, he will be on horseback and wearing a British cavalry uniform, which was worn at the time of the Charge of the Light Brigade in the 1854 Battle of Balaclava in the Crimean War.

Robinsons managing director Oliver Robinson said: “We are enormously proud to be associated with Help for Heroes and to be helping make a tangible difference.”

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