Rosie’s Pig Raspberry Roller Cloudy Cider aims to tap into the significant growth of berry-flavoured ciders, which according to Westons Cider Report 2017 Winter Update (December) figures, which uses data from CGA, now account for 87% of all fruit ciders sold.
The variant joins the existing cloudy cider range flavours: Flat Tyre Cloudy Cider with Rhubarb; Handbrake Cloudy Cider with Damson; and Rusted Wheel Cloudy Cider with Cherry; as well as its original apple-flavoured Rosie’s Pig Cloud Cider, available in the on-trade only.
While the flavoured ciders were originally launched as limited-edition products, the four-product range is now being launched on a permanent basis.
Raspberry Roller is a berry-flavoured cider with citrus notes and like the rest of the range, is available in a 330ml can (on and off-trade) and a 10-litre, bag-in-box format (on-trade only) with a 4% ABV.
Westons’ flavoured cider products help fuel growth to the category, according to Rosie’s Pig brand manager Tim Williams.
He said: “We are very excited to be bringing Rosie’s Pig Raspberry Roller Cloudy Cider with raspberry and cucumber to market.
“The fruit cider category is growing at 10% year on year and the category now accounts for 27% of all cider sold."
Across age groups
Williams added: “The Rosie’s Pig range flavours of rhubarb, damson, cherry and now raspberry and cucumber will help to add further growth to the fruit cider category, bringing in new drinkers across all age groups.”
Meanwhile, Westons revamped the package of its low-alcohol brand Stowford Press LA earlier this year (January).
The new design featured the wording ‘low alcohol 0.5% cider’ in large blue font and a new blue-coloured apple illustration also features in the background for the first time. The gold-coloured apple icon and gold rays remain in the design.
The 330ml glass bottle also remains the same, with a new updated neck label displaying the new Westons Cider corporate logo, which was launched in October.