ETM to “expand significantly” after funding boost

By Michelle Perrett

- Last updated on GMT

On the move: ETM Group is planning further expansion
On the move: ETM Group is planning further expansion
ETM, the 13-strong bar and restaurant group, has secured £10m funding from HSBC Bank to fund its expansion plans.

The London-based group, which has operations including The Botanist Broadgate and The Jugged Hare, will open its next site the Maple in Westfield White City this summer. It also has two further openings in the pipeline this financial year.

The group said it has a strong pipeline of additional sites in place and plans to expand significantly over the next five years.

 “We are very excited about the next phase of growth and, with HSBC’s support and financial backing, we will be able to develop and roll out new, innovative, experience-led concepts at a faster rate,” said Ed Martin, co-founder & CEO of ETM.

Scalable expansion

“Our focused approach to acquisition has already set in motion a platform for scalable expansion as evidenced by Aviary (Finsbury Square) and Greenwood’s (Victoria) first year of successful trading and the encouraging early performance from our new City bar, Broadleaf.

“This funding package, sourced and arranged by ETM CFO Landen Prescott-Brann, will allow us to expand more rapidly and we look forward to working with HSBC.”


Mark Frettingham, HSBC’s area director in London's West End, said: “We’ve been hugely impressed with the rapid growth and strategic acquisitions of ETM to date and can’t wait to see what’s next for this exciting brand.

“The new £10m deal, led by relationship director Neil Treadaway, will enable ETM to open more locations in London, bringing its passion and expertise in hospitality to even more customers across the capital.”

ETM was recently recognised at the Retailers' Retailer Awards run by The Morning Advertiser​'s sister publication MCA​ when the group picked up The Evolution Award. This recognises a business that shows it can evolve, reposition concepts, embrace technology and develop in new markets through acquisition.

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