Freixenet launches Italian rosé

By Nikkie Sutton

- Last updated on GMT

In the pink: Freixenet's Italian rosé sparkling wine offers drinkers flavours of summer fruits
In the pink: Freixenet's Italian rosé sparkling wine offers drinkers flavours of summer fruits
Sparkling wine brand Freixenet has unveiled its first-ever Italian sparkling rosé in a bid to join “the blossoming rosé renaissance”.

The drinks company said the Italian fizz had taken the nation by storm and the new variant was tapping into the “upcoming summer of rosé”.

The 11% ABV bubbly is a blend of Italy’s Glera and Pinot Noir grapes and offerings fragrant flavours of summer fruits.

It is a light tipple that aims to be refreshing on the palate, with a bottle that is ‘Instagrammable’ thanks to it’s cut-glass appearance.

Availability

The wine is currently available in Revolution Bars and Revolution de Cuba.

Meanwhile, earlier this year (February), figures from the Wine & Spirit Trade Association (WSTA) predicted that sales of sparkling wine were set to soar​ after they exceeded 140m bottles across the on- and off-trades in the 12 months to September 2017.

The UK’s sparkling wine trade has seen growth in the past five years, with volume sales up 89% and value up 206%.

The WSTA said although sales are now slowing and no longer showing double-digit growth, more sparkling wine was sold in the UK last year than any previous year.

Sparkling wine sales

Chief executive Miles Beale said: “Fizz is traditionally enjoyed by couples on Valentine’s Day, but it is clear from booming sales over the past five years, that sparkling wine is a drink enjoyed all year round.

“UK consumers now have a far greater range to choose from that ever before, including world-class English sparkling wines.

“To allow consumers to enjoy a wide range of quality sparkling wines, the WSTA is calling on the Government to redress the UK’s excessively high duty rates, which have helped leave Britain with the fourth most expensive alcohol prices in Europe.”

The sparkling wine category includes Prosecco, Cava, Cremant and English sparkling wine among others, all of which have found their way onto drinks menus in bars and pubs across the UK.

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