The Masters attracts almost 1m people to the pub

By Stuart Stone contact

- Last updated on GMT

Huge drive: the 2018 Masters attracted 40% more punters to pubs than the 2017 tournament
Huge drive: the 2018 Masters attracted 40% more punters to pubs than the 2017 tournament
According to Ipsos MORI, 907,000 people watched Patrick Reed claim his first green jacket at Augusta, ahead of fellow Americans Ricky Fowler and Jordan Spieth between 5 and 8 April, in the pub.

Arguably the most iconic individual tournament in golf also saw the return of Tiger Woods after a three-year hiatus, as well as Brits including Rory McIlroy, Justin Rose and Paul Casey chase maiden Masters honours.

However, Patrick Reed outshone a talent-packed field to top the leaderboard to post a final score of 15-under par – the best overall score since Jordan Spieth shot 18-under in 2015.

The 907,000 who watched the Masters in pubs represents an increase of almost 40% compared to the 2017 tournament.

This boost in footfall may come as a surprise after a YouGov survey conducted in January 2018 found that golf was voted Britain’s most boring sport to watch on television – with 70% of respondents considering it “very/quite boring” and 16% describing it as “neither boring nor exciting”.

Full results can be found here.

Sky Business director of marketing Tracy Harrison said: “The variety of sporting content shown on Sky remains unrivalled. 

“We show more pub-packing favourites, helping our customers to position their venues as the home of sports, which in turn attracts custom, increases dwell time and helps make them money.”

Sky Sports will be covering more golf throughout the rest of the year, with golf’s second Major, the US Open taking place in June, The Open Championship – the only Major to be held outside of America – teeing off in July, and the Ryder Cup taking place in September.

Additionally, there’s ongoing action from the PGA and European tours, with live golf showing every week.

Related topics: Sport

Related news

Show more

Follow us

Pub Trade Guides

View more


Subscribe to The Morning Advertiser

The definitive voice for the pub trade

Get the latest news, analysis and insights from the uk pub sector straight to your inbox!

Featured Events

View more

Listen to The MA Podcast