Brewer launches 'Hooray Harry' ale to celebrate the royal wedding

By Claire Churchard contact

- Last updated on GMT

Wedding bells: Brakspear's Hooray Harry ale has an "appropriately" rusty red hue
Wedding bells: Brakspear's Hooray Harry ale has an "appropriately" rusty red hue
Brakspear has become the latest brewer hoping to capitalise on royal wedding fever with a commemorative beer inspired by the groom.

Called ‘Hooray Harry’, the limited edition 4.1% ABV ale is made from a blend of British and American hops including Amarillo and Cascade and is said to have an "appropriately" rusty red hue.

The citrussy brew will be served at all of the company’s 11 managed pubs as well as a number of its tenanted and leased sites. A pump clip that features a Union flag background, dotted with bunting, hearts and a lovebird has also been made.

“We wanted to mark this special occasion with a beer that offers all the traditional Britishness of a royal wedding, as well as a nod to Ms Markle’s American heritage,” Brakspear chief executive Tom Davies said. “We think Hooray Harry combines these elements perfectly and, like its royal namesake, has plenty of character.”

Harry's Hampers

He added: “We have put aside a firkin for Prince Harry to enjoy on his stag do, or at the wedding itself. And as Windsor is just down the road from Henley, we’re happy to drop it off as part of our delivery run.”

From 1-19 May, Brakspear also plans to sell ‘Harry’s Hampers’, which include traditional British and American food, including Scotch eggs, English Cheddar and home-made chutney sandwiches, leek, spinach and sweet potato quiche, Victoria sponge, maple & pecan pie and mini jam doughnuts. The hampers will be sold for £25 and contain enough food for two people. 

Wedding-inspired Hendrick's Gin cocktails called the ‘Wedding Cake’ and ‘The Ginger Prince’ – a mix of Hendrick’s gin, fresh lime juice, raspberry jam and ginger beer – will also be served priced at £12 for two cocktails or £20 for four. 

Brakspear’s new product development comes after Windsor & Eton Brewery last month released Harry & Meghan’s Windsor Knot, a limited-edition version of its original pale ale, which was first brewed for the marriage of Prince Harry’s brother, Prince William, to Kate Middleton.

Related topics: Other operators, Beer

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