PASS scheme video highlights proof-of-age card benefits

By Michelle Perrett

- Last updated on GMT

Proof of age: new video highlights benefits of age cards scheme
Proof of age: new video highlights benefits of age cards scheme
The Proof of Age Standards Scheme has launched a new video promoting the value of its identity cards.

The video​ highlights that the cards with the PASS holograms are supported by the police, trading standards and a wide range of trade bodies.

In launching the video, Baroness McIntosh the recently appointed chair of the PASS Scheme, said that she was “delighted” that her tenure was linked to the launch of the new and updated video presentation of the benefits of the PASS Card scheme. 

She also indicated that this would be linked to a revamp of the PASS website over the coming months.


“Recent events and the growing number of age-restricted products makes the use and promotion of proof-of-age cards ever more important,” she said.

The video was a collaborative effort with National Pubwatch and was produced with a “generous support” package from licensing solicitors Poppleston Allen.  

Poppleston Allen managing partner Jonathan Smith said: "We were delighted to sponsor the original video when it launched and, of course, we did not hesitate to agree to support the relaunch of the video. It provides a clear and concise message to young people about why they should get a PASS card."

Legal drinking 

He added: “Having a teenage son approaching the legal drinking age, I would much rather him take a PASS card out with him rather than his driving licence or passport with the chance of it being stolen or, more likely, him losing it."

The PASS scheme is also supported by the National Police Chiefs Council, the Security Industry Authority and local authority trading standards officers. 

The scheme was launched in 2000 to combat fake proof-of-age cards, which were becoming a widespread national problem.

The benefit is that the operator only needs to check the photo and the date of birth as long as the card bears the PASS hologram.

Related topics: Health & safety

Related news