The MA500 event will be taking place at the city's Principality Stadium on 24 May.
Tiny Rebel marketing manager Niall Thomas will be setting the scene of Cardiff and outlining how the city’s bar scene is adapting to attract new operators.
From Wales to Scotland, fellow operator Nick Livingstone, owner-operator of 7 Saints in Prestwick, Glasgow, outlines how his business aims to add value to promotions without sacrificing margin or price.
Promotions are one way to pull the punters in but, when it comes to attracting a different kind of audience, this can be difficult.
Generation Z is a tricky bunch of customers to please but YouthSight director Josephine Hansom will take a look at what drives this group and what operators need to know when it comes to attracting and managing it.
We will also be looking into how wet-led operations have changed from being in decline to now showing renewed growth with Craft Union Pub Company operations director Frazer Grimbleby and Be At One chief operating officer Andrew Stones.
Heineken will be drawing on its research The Greenpaper, which analyses trends that could help the industry grow by more than £1bn.
Category controller Andy Wingate will be focusing on one key area of the research, We’re Worth It, to give licensees insight into beer, cider and retailing trends, which could add £72m to the sector over the next three years through delivering rich consumer experiences.
Licensees should keep their eyes peeled for the latest trends to stay ahead of the curve but we will also inform delegates on what happens when customers have left their pub.
Operator and former consumer campaigner Jonathan Greatorex is leading the fight against malicious online reviews and he will be informing delegates on how operators can tackle the issue on platforms like TripAdvisor and use the law to battle online trolls.
Technology and eating out go hand in hand, and Zonal sales and marketing director Clive Consterdine will present delegates with the latest consumer attitudes and experiences with technology.
The research, courtesy of Go Technology conducted in partnership with CGA, will offer insight into the minds of more than 5,000 consumers in a bid to understand customer behaviour.
Sticking with the subject of eating out, insects can bring a whole new level of eating out to pubs and Zoe Jenkins from Eat Grub will discuss how bugs can bring excitement to business.
Any good meal should be served with a great drink, and Bruce Newman of Brains and Coffee#1 will explain how a company famous for its beer, embraced coffee before buying a small coffee shop brand and grew it to rival the best on the high street.
He will discuss lessons learned and explain why pubs need to up their game when it comes to their coffee offer.