ETM Group joins forces with Little Creatures beer

Founded in 2000 in Fremantle, Western Australia, Little Creatures has expanded to distribute in 20 countries, also boasting a microbrewery and hospitality venue in Hong Kong.

ETM, also founded in in 2000, operates a collection of bars and craft pubs across London.

In addition to stocking Little Creatures Pale Ale in its venues, ETM will collaborate with Little Creatures on a series of events later in the year, including masterclasses, tastings and beer and food matching.

ETM Group co-Founder Ed Martin said: “We are delighted to be working with Little Creatures – the company is founded on many of the same principles of ETM – a commitment to doing things a little differently and sourcing the highest quality ingredients while maintaining a distinctive, individual and inclusive culture. 

“The initial sales have proved there’s definitely a thirst for the brand among our customers.”

Little Creatures sales manager John Hadingham added: “We have long admired ETM and have watched the group’s portfolio grow to an impressive collection of pubs, restaurants and bars.

“It’s a genuinely good fit – two businesses run from other sides of the globe coming together with the same philosophy of providing unique and engaging products for our customers.

“We’re delighted our signature pale ale is proving such a hit.”