Greene King celebrates raising £4m for Macmillan Cancer Support

By Stuart Stone contact

- Last updated on GMT

Fundraising target: Greene King celebrated exceeding its fundraising goals over the course of a six year partnership with Macmillan Cancer Support.
Fundraising target: Greene King celebrated exceeding its fundraising goals over the course of a six year partnership with Macmillan Cancer Support.
Pub retailer and brewer Greene King announced that it has raised £4m for its charity partner Macmillan Cancer Support.

Now in its sixth year, the partnership saw 40,000 Greene King members launch a ‘Miles for Macmillan’ challenge in 2017 – where they and customers will attempt to walk, run, bike or swim enough miles to reach the moon by 2019.

The £4m fundraising feat comes during ‘Macmillan May’, a month long fundraising challenge involving Greene King pubs across the country hosting cake sales and raffles as well as embarking on fun runs and other challenges.

Customers at Greene King pubs and restaurants have also supported the cause by enjoying Greene King’s charity desserts, with a donation from sales going directly to Macmillan.

Customers who have tucked into a chocolate brownie or lemon meringue pie among others have raised a tasty £500,000 for Macmillan since the partnership began in 2012.

Having originally set out to raise £1m over three years, Greene King exceeded that target a year early, and in 2015 signed up for another three years of partnership.

The money raised by the pub chain funds hours of Macmillan professional care, supporting people living with cancer across the UK.

GK Macmillan £4m fundraising May 2018

Rooney Anand, chief executive officer at Greene King, commented: “I feel incredibly proud that our team members at Greene King have managed to contribute such an enormous amount towards helping those living with cancer.

“Thank you to everyone who has supported our Macmillan partnership. From our enthusiastic and inspirational pub teams to those who continually put on fundraisers in our offices, and of course our fantastic customers who have supported our fundraising. Reaching £4m in six years is no mean feat, so it is something we all feel very proud of.”

Lynda Thomas, chief executive of Macmillan Cancer Support, added: “A huge thank you to everyone at Greene King – both team members and guests – who have run, climbed and baked to raise this fantastic sum.

“At Macmillan we know that by 2030 the number of people living with cancer in Britain will have increased to over four million, making Greene King’s support more valuable than ever.”

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