The project, dubbed BritHop, is being led by drink website Drinks Maven in association with hop merchant Charles Faram and the British Hop Association (BHA). It is seeking to create a new ‘supergroup’ of exciting British beers made by some of the nations top brewers.
Each beer will also be aligned with a music track from a British band or artist that suits the beer.
New generation of flavour
The breweries that are to be involved with the project are: Burning Sky, The Kernel, Cloudwater, The Wild Beer Co and North Brewing Co.
“Great beer and great music should go hand-in-hand. In Britain, we are lucky enough to have both,” said Drinks Maven founder Jessica Mason. “The new progressive hop varieties we now have available to us in the UK are at the heart of this series and will be used to create some exciting new beers.
“This is the start of a journey into the next generation of flavour for British beer – an exciting step towards growing an appreciation for all of the nuances and subtleties of what British hops have to offer while also giving a nod to some decent music at the same time.”
The BritHop series is to launch alongside this year’s Beer Day Britain, and the limited line-up of beers will be available to taste at a party at Mother Kelly’s in Bethnal Green, east London, on 15 June. Selected music for each beer will be revealed closer to the date of the launch.
Last year, London-based brewery Five Points released a special-edition Green Hop beer, inspired by the tradition of using freshly picked hops from the Kentish countryside to produce a one-off seasonal beer.