All pubs are being encouraged to take part in the event, which takes place from 20 July to 5 August, whether they are part of a pub group or a freehouse.
With events, promotions and marketing support, both pubcos are aiming to help boost consumer interest in the UK’s pubs and give licensees an opportunity to drive footfall and raise their profile.
Major drinks promotion
A major free drinks promotion will be a big part of the fortnight alongside events organised by individual pubs such as beer festivals, music events, family fun days and barbecues.
Last year, 15,000 free drinks were available for customers and The Morning Advertiser understands that, while details are still being confirmed, the organisers are planning a bigger and broader promotion than in 2017.
Ei and Star tenants can get more information through their business development managers, while information for other interested pubs will be available online soon.
Pubs taking part will be offered banners, bunting and, for EiPP and Star pubs, there will be additional ‘digital assets’ such as gifs and images pubs can use on digital channels. EiPP will also run a Facebook promotion throughout the two weeks to champion the events and activities taking place across participating pubs.
EiPP managing director Nick Light said: “As the leading pub company in the UK, we are truly passionate about pubs. The inaugural National Pub Fortnight was a huge success across the whole industry, with pubs across the country using it as a platform to attract customers old and new alike.
“This year, we’re delighted to join forces with a like-minded pub company in Star Pubs & Bars on this incredibly worthwhile initiative that champions and celebrates the great British pub. I look forward to seeing how pubs embrace the campaign.”
Star Pubs & Bars head of business support Stephen Rooney said: “We were impressed at the impact and results of last year's campaign so when the opportunity arose to partner with Ei Group and grow this year's National Pub Fortnight, it made perfect sense.
“Pubs play an absolutely vital role as the community hub up and down the country and as a national pub company we are determined to help the publicans running those business thrive in the communities they serve.”