Ei Group partners with University College Birmingham to host food strategy training day

19-Jun-2018 - Last updated on 19-Jun-2018 at 08:54 GMT

Slice of action:the Ei Group-UCB partnership aims to offer an "inspirational platform" for students to better understand the hospitality industry

Ei Group hosted an inaugural food strategy immersion day for regional managers and divisional directors as part of a new partnership with University College Birmingham (UCB).

The partnership combines Ei Group’s food and hospitality knowledge with UCB’s state-of-the-art facilities.

The training day at UCB’s campus focused on informing and upskilling key members of Ei Group’s field-based teams, with attendees now equipped to share best practice and top tips with publicans looking to improve their site’s offering.

Ei Group head of food Paul Farr commented: “An important part of the business is about educating our operational teams and creating a learning organisation, whereby they can go out into the field and work closely with our publicans to grow their businesses.

“We are thrilled to have partnered with UCB, a major player in terms of higher education for the hospitality industry.

“By linking our organisations, we are able to use their state-of-the-art facilities, to enhance our training and development.

“By doing so, we also hope to inspire students along the way, who want to explore the pub sector and get a taste for pubs as fun, exciting, demanding businesses. With that in mind, we hope to inspire them to add our sector to their career choices.”

Ei Publican Partnerships regional manager Mark Lewis added: “With any new strategy, training is key and its a fantastic opportunity to get everyone in the same room.

“It’s great to be involved in these internal training sessions to ensure we’re all up to speed with the food offers.

“With the insights received, we’re able to share our knowledge with our publicans across the UK to help them grow their businesses.”

Amy Hollier, director of teaching and learning enhancement at UCB, said: “We are delighted to have developed such an excellent partnership with Ei Group, a company that shares the same values in developing our people into industry leading superstars.

“Having established links to a huge business such as Ei Group offers an insight and inspirational platform for our students and allows the university the opportunity to better understand and meet the needs of the hospitality industry.”