About 500 LGBTQ+ groups will take part in the annual parade through central London on Saturday (7 July), with Fuller’s craft keg beer – London Pride Unfiltered – the march’s official beer partner.
Parade goers that stop off at a Fuller’s pub on the way to Whitehall will be greeted by Pride glassware and decor. Staff will wear Pride Loves Pride T-shirts for the event and hand out vouchers for free pints of London Pride Unfiltered along the route. Oxford Circus underground station will also be decked out with a series of Pride-themed Fuller's posters.
Stonegate pub the Tattershall Castle on the River Thames will host pride celebrations from 2pm on Saturday (7 July), with a live cabaret performance from the Australian drag queen Shae G'day starting at 7pm.
More pubs and bars near the parade route will be hosting special events and drinks offers to celebrate.
Soho's Ku Bar promises a diamond-themed evening of performances, with diamond filtered Three Sixty Vodka available to customers.
Trafalgar Square's Halfway to Heaven pub will have live music from 12noon and cabaret performances in the afternoon.
And revellers at the Tattershall Castle will be able to grab a free unicorn mask to wear as they watch the London Eye light up in rainbow colours in the evening.
‘A great fit for Pride’
Fuller’s director of marketing Jane Jones said: “Pride in London is a great fit for Pride [Unfiltered], but it doesn’t just share the same name; we share the same values of authenticity and independence, being a long-standing part of the fabric of London’s rich and varied culture since 1959.
“The Pride in London parade is as revered as our beer and this link allows us to bring these two icons together, leading to a perfect partnership.”
The pubs and bars partnered with London Pride include She Soho; Little Ku Bar Soho; Ku Bar Soho; Wagamama, Soho and Leicester Square branches; G-A-Y Bar; The Compton Cross; Circa; Freedom Bar; Six Storeys; and Balans Soho Society.