Pubs interested in the campaign will be supplied with window stickers to show customers they are part of the solution, as well as a point on a digital map.
Taking part in the scheme demonstrates a zero-tolerance policy on discrimination.
Pub staff are required to step in if any form of sexism, racism or homophobia is demonstrated within the facility.
“Social equality is a human right. The value of pubs is as much about what they represent as anything they serve across the bar,” said TEPA founder Jessica Mason.
The founder has worked closely with representatives such as the British Beer & Pub Association and the British institute of Innkeeping (BII) to develop the project.
BII chairman Anthony Pender said “It's great to see this message getting affirmed further with the set up of TEPA and I look forward to seeing wider and further recognition.”
Inspired by a number of influential figures within the journalism industry, speaking out against sexism and homophobia in pubs, Mason reached out in an attempt to combine their ideas about discrimination and tolerance in UK pubs.
Since the announcement of TEPA at Imbibe Live this week (2–3 July), support has come from a number of sources.
The Society of Independent Brewers held a panel discussing sexism in the beer industry at Imbibe Live, while regulatory body the Portman Group is planning to review its own guidelines on sexism in marketing.
The TEPA sticker, soon to be seen on the windows of pubs all over Britain, was designed by Studio Novello. A spokesperson from the agency said: “The hand shape is representative of the venue being interested in all people, irrespective of race, gender or sexuality”.
TEPA accreditation will be open for public submissions from September, with the first ‘shortlisted’ venues available to visit before the end of the year.