Bidfood adds vegan options as it unveils 2018 Christmas range

The range includes the first festive selection of vegan dishes and desserts, in response to latest statistics suggesting there are now around 3.5m vegans in the UK.

There are plant-based buffet nibbles and mains, but the real stars of the range are the desserts. Options include Belgian Chocolate and Raspberry Torte, Honeybuns Mincemeat Crumble Citrus Traybake and Lemon Swirl Cheesecake, as well as a selection of non-dairy ice creams, with flavours ranging from blueberry to Swedish glace.

Exotic cheesecakes

There are also dessert options for non-vegan diners, including a new collection of cheesecakes, featuring flavours such as Espresso Martini, Buck’s Fizz, Mandarin & Cranberry, Banoffee Salted Caramel Crunch and Christmas Pudding.

In the main course department, Bidfood’s Farmstead meat range has this year launched Farmstead Frozen, offering customers a number of raw, butchery-style frozen products including turkey, while the chilled range also features new single-serve festive joints such as turkey roulades.

World flavour influences

Commenting on the new range, Laura Mason, campaign manager at Bidfood said: “We’re really excited to reveal this year’s Christmas range. We’ve worked hard to expand the variety of foods we offer to meet the demand we’ve seen from our customers for more than just the traditional Christmas fare.

“While the holiday season will always be about indulgence and fun festive flavours, there’s more of a call than ever for products that reflect wider market trends. From world flavour influences, to vegan and free-from options, this year’s collection is about catering for everyone.

“With the significant jump in the UK vegan population, we are keen to ensure we have strong choices for this area of the market, particularly when it comes to desserts. Christmas is all about everyone being able to come together and enjoy, without the need for restrictions and limitations.”