The vegan options, which are now available, include seven plant-based dishes such as the pub classic – fish and chips.
This dish is produced by plant-based supplier VBites and is made of fish-free ‘fish’ flakes, as well as a Bakewell tart, which is served with vegan vanilla-flavoured ice cream.
Dishes on offer include a starter option of vegan roasted tomato soup, served with a vegan-friendly poppy seed bun.
For main dishes, diners can choose from a classic salad bowl with crumbled falafel and sesame seeds as a salad topper; three vegan fish-free fillets; chickpea and sweet potato curry; vegan fish-free fillets and chips; or a vegan falafel burger.
Hungry Horse senior food development manager Jason Radbourn said: “After listening intently to our customers’ feedback, it came through loud and clear that we needed to experiment with our dishes to cater to a broader range of diets.
“Working closely with our suppliers, we have not only introduced a number of new plant-based dishes, but we have also put a spin on some of the traditional pub classics we offer, such as fish and chips, which is now available with vegan fish-free fillets and is already proving popular with our customers.”
This comes after a report from McCain found that vegan food was a hot consumer trend impacting the food sector.
The number of adults following a vegan diet has risen by about 500% since 2016, McCain said, with 3.5m vegans now living in the UK.
More venues are moving towards plant-based ingredients like jackfruit, tempeh, seitan and aquafaba to cater for this demand, with just over half (52%) of outlets offering at least one vegan option.