Adnams jumps on the pink gin bandwagon
The new pink tipple is being served at Adnams managed inns and is available to buy in store from its retail outlets as well as online.
According to Kantar Worldpanel, more than one quarter of all the UK’s gin shoppers have bought flavoured gin this year, compared to just 7% five years ago, with younger shoppers who enjoy a sweeter taste driving the ongoing trend.
Fellow data experts CGA said value sales of pink gin were up by a huge 1,779% and volume has soared by 2,194% (moving annual total to 24 February 2018).
Popular spirit
It said that with the category effectively being driven largely by standard variants such as Gordon's Pink, volume has grown ahead of value and the average price per serve has dropped to £3.03 (down 18.1%).
Some 11% of on-trade gin stockists now have a pink gin and 2.2m UK consumers drink pink gin brands.
Adnams Copper House Dry Gin has been used as the base to create the new pink variant and is the first flavoured gin from the Adnams distillery.
Flavour combination
Adnams head distiller John McCarthy outlined the process used to make the new variant and how it differs from the dry gin.
He said: “Our Copper House Dry gin is made from grain to glass using East Anglian malted barley, which is first brewed into an unhopped beer before being distilled to a vodka with purity at 96% ABV.
“We then redistil this vodka with six botanicals – juniper berries, orris root, coriander seed, cardamom pod, sweet orange peel and hibiscus flowers to create our dry gin. Raspberry is then added to create those vibrant, fruity aromas. It is a fun, pink twist on our gin.”
