Longflint Drinks Co secures listings with Fuller’s and Brewhouse & Kitchen
The drinks are aimed at the craft beer-educated customer and are created through a series of unique processes, from cold brewing hibiscus flowers to macerating vanilla pods in over-proof vodka.
Each process is designed to extract the maximum flavour from the ingredients, while the result is then matched with a craft spirit from an independent spirit producer such as Rumbullion! and East London Liquor Company.
The drinks come in five main flavours: Ginger & Rum Fuego; Hibiscus Gin Tonic; Grapefruit, Sour Cherry & Mezcal Paloma; Negroni Sbagliato; Rhubarb & Vodka Seltzer; and Rose Hip Gin & Tonic.
Alternative to craft beer
Co-founder James Law said: “We come from a craft beer background, so everything we do follows that ethos.
“From cold brewing hibiscus flowers for our ruby red Hibiscus, Gin Tonic to collaborating with local artists for our beautiful artwork and sourcing the best local craft spirits producers to use in all of our drinks.
“We exist to give people better things to drink if they happen to be not drinking beer.”
New PoS investment
Brewhouse & Kitchen head of marketing Matt Priesinger added: “Longflint's range of bottled cocktails are a great addition to the Brewhouse & Kitchen line-up of craft drinks.
“They taste and look fantastic, and because they use local craft spirits and are ready to serve, it’s a great way to give our customers a top-quality offering during those really busy sessions.”
To support these new listings, Longflint has invested more than £40,000 in bespoke point-of-sale light box menu.
“Our light box menus are a great way of communicating a full cocktail offering to a venue’s customers,” Law said.
“Our rate of sale is fantastic with them installed and we’re hearing from managers that guests with mixed groups of beer and non-beer drinkers will stay in a venue longer now that we’re an option.”
