New York cocktail concept to open London bar

Genuine Liquorette will provide Fitzrovia bargoers with an immersive cocktail experience that hands over control to the customer.

Creating cocktails to take home and participating in masterclasses involving bartending will be on offer at the immersive bar.

Bodega inspired

The venue has been designed by AvroKO, a New York interior design company that redesigned the Fitzrovia members’ club, Mortimer House last year.

It was inspired by the bodegas on the street corners of New York City, with dramatic black and white tiles, neon lighting, and shelves of liquor.

The venue will open on the site of the former Black Horse Inn on Rathbone Place.

Bar staff will be on hand to help customers make their own on-demand bottled cocktails.

Customised cocktails

‘Stockrooms’ to the side will give customers the chance to experience immersive experiences including an ‘All Stars’ lineup of exclusive cocktails from well known mixologists.

Liquorette’s ‘Cha-Chunker’ cocktails involve the use of a machine to mix a miniature bottle of spirit with a canned drink.

A machine with a metal point widens the hole of the canned drink so a miniature bottle of alcohol can then be inverted.

Cocktails can also be custom designed on the bar’s website for delivery or takeaway.

An opening date has not been announced yet, but the bar has been heavily promoting the site on social media.