Shortlist revealed for 2018 Beer & Cider Marketing Awards

31-Aug-2018 - Last updated on 31-Aug-2018 at 10:07 GMT

Big bash: the awards will be given out at London’s Truman Brewery on 20 September

The best marketing and campaigns in the beer and cider industry will be recognised at London’s Truman Brewery on 20 September.

The shortlist for the 2018 Beer & Cider Marketing Awards has now been revealed. The awards were open to all brewers and cider makers with a presence and focus in the UK.

Beer & Cider Marketing Awards co-founder and head judge Pete Brown said: “The spread of entries we’ve had this year was the best yet. Together they showcase a real broadening of creative ideas in the beer and cider market – and it really is in both beer and cider.

"After a somewhat muted debut in the awards last year, cider has come through very strongly this year. The judges’ discussion was robust and yet mostly positive – it kept us busy well into the evening. There are going to be lots of insights to be learned from this year’s winners.”

The awards are run in partnership with national drinks supplier, Matthew Clark. Matthew Clark category manager - beer, cider and soft drinks Justin Wylde added: “There is no better example of an industry celebrating all that is great about beer and cider.

“Supporting these awards is important to us because it highlights all the creative work that goes into showcasing categories that have grown in popularity and truly champions the marketing prowess of not only the big guys but the smaller independents doing incredible things to excite consumers to brands.”

Nominated for awards are:

BEST ADVERTISING CAMPAIGN

Camden Town Brewery - Hells Lager - The Garage Soho
Thatchers Cider Company

BEST ONLINE COMMUNICATIONS

Bright Signals - Tennent's Lager
Fuller's Brewery

BEST BRANDING/DESIGN

ByVolume/Orbit Beers
Hiver, The Honey Beer
North Brewing Co and Refold
Designers: The Potting Shed Design/Client: Gareth Chandler – Winslow Brew Co.
Signature Brew
Small Beer Brew Co
Zerodegrees Microbrewery

BEST PUBLIC RELATIONS CAMPAIGN

Marston’s Brewery - Beer Town Film Festival - Vital
Meantime Brewing Company
Old Mout Cider
Tribute Ale – We’re happiest in the pub poll
Wire and Tennent’s Lager – Making Mates With Influencers

BEST INTEGRATED CAMPAIGN

Bright Signals - Wire Media - Republic of Media - Lucky Generals - Tennent's Lager
Innis & Gunn, Studio Something
Marston’s Brewery - Beer Town Film Festival
St Austell Brewery - Tribute ‘Quality Speaks for Itself’

BEST BUSINESS-TO-BUSINESS CAMPAIGN

Charles Wells
Camden Town Brewery – Beer School
Content Coms
St Austell Brewery: celebrating five years of Nicholson’s Pale Ale in 2017
Thunderclap Creative - Pillars Brewery

BEST INNOVATION

Hawkes
Meantime Brewing Company
Small Beer Brew Co

BEST NEW LAUNCH

Cave Direct Beer Merchants
Small Beer Brew Co
Wye Valley Brewery – 1985

BEST USE OF SPONSORSHIP
Brakspear
Paolozzi lager, Edinburgh Beer Factory

BEST USE OF MERCHANDISE/POINT OF SALE MATERIAL

Camerons Brewery
Fourpure Brewing Co

BEST CORPORATE RESPONSIBILITY INITIATIVE

Brakspear
Heineken/Star Pubs & Bars
Toast Ale
Hiver, The Honey Beer

BEST TARGETING OF ALTERNATIVE MARKETS
Big Drop Brewing Co
Club Soda

BEST EVENT

Club Soda
Fourpure Brewing Co
Marston’s Brewery - Beer Town Film Festival