Shortlist revealed for 2018 Beer & Cider Marketing Awards

By James Beeson contact

- Last updated on GMT

Big bash: the awards will be given out at London’s Truman Brewery on 20 September
Big bash: the awards will be given out at London’s Truman Brewery on 20 September
The best marketing and campaigns in the beer and cider industry will be recognised at London’s Truman Brewery on 20 September.

The shortlist for the 2018 Beer & Cider Marketing Awards has now been revealed. The awards were open to all brewers and cider makers with a presence and focus in the UK.

Beer & Cider Marketing Awards co-founder and head judge Pete Brown said: “The spread of entries we’ve had this year was the best yet. Together they showcase a real broadening of creative ideas in the beer and cider market – and it really is in both beer and cider.

"After a somewhat muted debut in the awards last year, cider has come through very strongly this year. The judges’ discussion was robust and yet mostly positive – it kept us busy well into the evening. There are going to be lots of insights to be learned from this year’s winners.”

The awards are run in partnership with national drinks supplier, Matthew Clark. Matthew Clark category manager - beer, cider and soft drinks Justin Wylde added: “There is no better example of an industry celebrating all that is great about beer and cider. 

“Supporting these awards is important to us because it highlights all the creative work that goes into showcasing categories that have grown in popularity and truly champions the marketing prowess of not only the big guys but the smaller independents doing incredible things to excite consumers to brands.”

Nominated for awards are:

BEST ADVERTISING CAMPAIGN 

Camden Town Brewery - Hells Lager - The Garage Soho
Thatchers Cider Company           

BEST ONLINE COMMUNICATIONS

Bright Signals - Tennent's Lager
Fuller's Brewery

BEST BRANDING/DESIGN

ByVolume/Orbit Beers
Hiver, The Honey Beer 
North Brewing Co and Refold
Designers: The Potting Shed Design/Client: Gareth Chandler – Winslow Brew Co.
Signature Brew
Small Beer Brew Co
Zerodegrees Microbrewery        

BEST PUBLIC RELATIONS CAMPAIGN

Marston’s Brewery - Beer Town Film Festival - Vital 
Meantime Brewing Company
Old Mout Cider
Tribute Ale – We’re happiest in the pub poll
Wire and Tennent’s Lager – Making Mates With Influencers

BEST INTEGRATED CAMPAIGN

Bright Signals - Wire Media - Republic of Media - Lucky Generals - Tennent's Lager
Innis & Gunn, Studio Something
Marston’s Brewery - Beer Town Film Festival
St Austell Brewery - Tribute ‘Quality Speaks for Itself’

BEST BUSINESS-TO-BUSINESS CAMPAIGN

Charles Wells    
Camden Town Brewery – Beer School
Content Coms
St Austell Brewery: celebrating five years of Nicholson’s Pale Ale in 2017
Thunderclap Creative - Pillars Brewery  

BEST INNOVATION

Hawkes               
Meantime Brewing Company    
Small Beer Brew Co

BEST NEW LAUNCH

Cave Direct Beer Merchants       
Small Beer Brew Co
Wye Valley Brewery – 1985

BEST USE OF SPONSORSHIP
Brakspear
Paolozzi lager, Edinburgh Beer Factory

BEST USE OF MERCHANDISE/POINT OF SALE MATERIAL

Camerons Brewery
Fourpure Brewing Co

BEST CORPORATE RESPONSIBILITY INITIATIVE

Brakspear
Heineken/Star Pubs & Bars      
Toast Ale
Hiver, The Honey Beer

BEST TARGETING OF ALTERNATIVE MARKETS
Big Drop Brewing Co                                
Club Soda

BEST EVENT  

Club Soda 
Fourpure Brewing Co
Marston’s Brewery - Beer Town Film Festival      

BEST STUNT/GUERRILLA MARKETING 

Badger Beer and Joint   
Meantime Brewing Company    
Tiny Rebel

To buy tickets for the event go to http://beermarketingawards.co.uk/buy-tickets/

Related topics: Beer, Cider

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