More than 100 people came together to pick litter from the south coast when teams from pubco Stonegate joined Sky employees in Brighton and Portsmouth.
Much of the litter collected has since been recycled into everyday objects such as shampoo bottles and pin-boards.
Stonegate Pub Company commercial director Suzanne Baker said: “Within Stonegate, we are working towards reducing single-use plastic across the business and a number of initiatives are in the process of being rolled out.
“Working with Sky on the beach cleans has enabled our teams to help clean up within their communities, this will further inspire our people to make small everyday changes that collectively enables us to make a significant difference over time.”
Sky commercial and strategy director Damian Saunders added: “Engagement with the Stonegate team is an exciting step forward to assist in influencing change with the hospitality sector.
“Practical activity that has an immediate impact alongside increased awareness that plastics and discarded rubbish has on our oceans and marine life helps to safeguard a better future for us all.”
The beach clean takes place in support of the Sky Ocean Rescue campaign, which aims to highlight issues affecting ocean health as well as finding innovative solutions to the problem of ocean-bound plastics.