Beer and Cider Marketing Awards 2018 winners revealed

By Nikkie Sutton

- Last updated on GMT

Overall winners: St Austell took home the Beer and Cider Marketer of the Year award
Overall winners: St Austell took home the Beer and Cider Marketer of the Year award
The winners of this year’s Beer and Cider Marketing Awards were announced at London’s Old Truman Brewery last week (Thursday 20 September).

The awards, which are in their fourth year, aim to recognise the best in beer and cider marketing and its judges include operators, beer journalists, bloggers and marketeers.

They are run in partnership with national drinks supplier Matthew Clark and category manager for beer, cider and soft drinks Justin Wylde hailed the event.

He said: “There is no better example of an industry celebrating all that is great about beer and cider. Supporting these awards is important to us because it highlights all the creative work that goes into showcasing categories that have grown in popularity and truly champions the marketing prowess of, not only the big guys, but the smaller independents doing incredible things to excite consumers too.”

The winners were:

Best Advertising Campaign – broadcast ​ sponsored by Original Gravity Magazine

Winner: Thatchers Cider Company – Joint London

Highly commended: Camden Town Brewery – Hells Lager – The Garage Soho

Best Online Communications – ​sponsored by We Are Spectacular

Winner: Fuller's Brewery

Best Branding/Design ​ sponsored by Real Ale

Winner: North Brewing Co and Refold

Runner-up: ByVolume/Orbit Beers

Best Public Relations Campaign – ​sponsored by Kate Hempsell

Winner: Old Mout Cider

Best Integrated Campaign – sponsored by BII

Winner: St Austell Brewery – Tribute ‘Quality Speaks for Itself’

Highly commended: Tennent's Lager – Bright Signals – Wire Media – Republic of Media – Lucky Generals 

Best Business-to-Business Campaign – sponsored by TheMorning Advertiser

Winner: Camden Town Brewery – Beer School

Highly commended: Charles Wells             

Highly commended: Content Coms         

Best Innovation – sponsored by UK Hospitality

Winner: Hawkes              

Highly commended: Small Beer Brew Co.

Best New Launch – sponsored by Just Peel

Winner: Small Beer Brew Co.     

Highly commended: Cave Direct Beer Merchants

Best Use of Sponsorship – sponsored by Serious Pig

Winner: Brakspear

Best Use of Merchandise/Point of Sale Material – sponsored by Vektor

Winner: Fourpure Brewing Co.

Best Corporate Responsibility Initiative – sponsored by Fleet Street Communications

Winner: Hiver, The Honey Beer

Highly commended: Toast Ale

Best Targeting of Alternative Markets – sponsored by Dark Star Brewing Co

Winner: Big Drop Brewing Co Ltd              

Highly commended: Club Soda

Best Event – sponsored by Pub19

Winner: Marston’s Brewery – Beer Town Film Festival

Best Stunt/Guerrilla Marketing – sponsored by Brewbroker

Winner: Badger Beer and Joint  

Best Beer Marketing of the Year – sponsored by Keg Star

Winner: St Austell Brewery

Best Cider Marketing of the Year – ​sponsored by Beer and Cider Academy

Winner: Thatchers Cider Company – Joint London

Individual Contribution – sponsored by Camden Town

Nick Dwyer for his work with Beavertown

Grand Prix: Beer and Cider Marketer of the Year – sponsored by Boutique Beers

St Austell Brewery

Related topics: Beer, Cider

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