Two bottles limit for Conor McGregor’s Proper No. Twelve whiskey

By Robert Mann

- Last updated on GMT

Proper stuff: Conor McGregor’s Proper No. Twelve whiskey has sold well since its launch
Proper stuff: Conor McGregor’s Proper No. Twelve whiskey has sold well since its launch
Not content with being one of the world’s greatest MMA (mixed martial arts) fighters, newbie entrepreneur Conor McGregor has seen his whiskey brand become a hard-hitting overnight success.

The Irishman might have endured a tough time of things in the UFC (Ultimate Fighting Championship) recently but his whiskey has seen him go from strength to strength in the business world.

Paying homage to his hometown of Crumlin, which has the number 12 postcode in Dublin, the fighter launched his new Proper No. Twelve whiskey, in collaboration with master distiller David Elder.

Popular demand

After meeting Elder, previously of Guinness, together they took “painstaking measures” to bring the whiskey to fruition.

“We created close to 100 blends and, ultimately, selected what we knew was the one and only proper whiskey blend,” McGregor said.

“I wanted to make an Irish whiskey emblematic of Irish culture as a whole, and something that would showcase the great skill we possess off distilling the best whiskey in the entire world.”

Since then, the brand has been flying off shelves around the world. In particular, McGregor’s own proved such a hit back in Ireland that supermarket giant Tesco had to introduce a two-bottle limit per visit for customers.

Tesco also posted a warning on Facebook for those who were keen to try McGregor’s whiskey, warning them that their supplies are running out fast.

“To ensure availability for all customers, we’ve introduced a limit on the number of bottles that can be sold in a single sale,” a Tesco spokesperson said.

Charitable

Bottles of Proper No.Twelve are being sold for around £40 where available, with £3.80 of every crate sold going to charities and organisations to help first-responder organisations and charities.

“With each case we sell, my company will donate to first responders in each district the case is sold in,” McGregor added.

Filmed after an evening at Miller’s Ale House in New York, the MMA star gave one lucky fan an unopened bottle of his own-brand whiskey after being asked to sign an empty one.

“You’ve given me an empty one to sign, here’s a full one,” McGregor quipped as he handed the bottle to the visibly delighted fan.

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