Why new beer could be the best thing since sliced bread

It is a tasty solution to the shocking daily waste of bread, with more than 24m slices thrown away in Britain every day by consumers alone.

In what could turn out to be the best thing sliced bread, Camerons Brewery has gone one better and has created a beer made from leftover sandwich bread.

In collaboration with Toast Ale, which brews award-winning beer from surplus bread that would otherwise be wasted, the north-east brewer is producing 2,500 pints of Stottie.

Named after the north-east bread bun, the 5% Dunkel Hefeweizen limited-edition beer will be on tap at its two Head of Steam pubs in Newcastle from 16 November.

Anticipation

Camerons head of marketing Yousef Doubooni said he “can’t wait” to hear people’s feedback once Stottie goes live.

“We started working with the team from Toast earlier this year by introducing their bottled beers into our managed pub estate,” he said.

“We really liked their beer concept and philosophy, and we felt it fit perfectly with the ethos in our Head of Steam pubs.

“We have been working on a collaboration brew with them and it is great to see our Stottie beer come to fruition from this.

“The team at the brewery has created a fantastic beer and it has been a great experience brewing with bread as a substitute for part of the malt we would normally use."

Charitable

Camerons and Toast will donate a percentage of the profits made from the beer to the charity Feedback, which campaigns against food waste for “a better, fairer food system”.

Chris Head, head of partnerships at Toast Ale, added: “We’re very excited about collaborating with Camerons.

“It’s great to see our beers in some of the best craft beer venues in northern England.”