Deliveroo reveals new allergen information

By Nicholas Robinson contact

- Last updated on GMT

New service: Deliveroo is launching a better information system
New service: Deliveroo is launching a better information system

Related tags: Deliveroo

Food delivery app Deliveroo has announced plans to build a new menu system that will display dish-by-dish allergen information.

The approach is being created to help consumers make informed meal choices and is being rolled out in December in partnership with 30 food chains.

Following the rollout, all 10,000 food brands working with Deliveroo will be eligible to use the new system following its implementation in 2019.

Up until the full launch next year, platform users have not been able to display “granular” information for each dish on the delivery app.

Allergen warnings

Immediate changes will also be made to Deliveroo’s existing allergen warnings, making them more prominent in the app and easier for concerned customers to contact the outlets.

Managing director of Deliveroo UK and Ireland Dan Warne, said: “Deliveroo believes that people should have an amazing delivery experience, and that must include making informed choices.

“Overhauling our menus is not a simple task, but customers with allergies need this extra transparency before they order, which is why we are working with our restaurant partners to make it happen.”

Deliveroo has expanded its operations further into the pub trade in recent months, including last year allowing customers to order food to pubs without kitchens.

The app suggests, by working with it, food-serving pubs and gastropubs​ can expect to see revenue increases of up to 30%, a spokesperson told The Morning Advertiser​.

PubLove boss

PubLove has been working with Deliveroo since 2013 and group boss Ben Stackhouse claims it is one of the chain’s largest ‘kitchens’.

Head of operations Chris Clawson said: “Deliveroo has been a massive benefit to us because it creates incremental sales among customers who wouldn’t typically visit the pub.

“It also acts as a great marketing channel, which enables us to run free advertisements of our regular events, with flyers in the bags.

“It provides income during kitchen downtime, when you would normally be paying your chef to do a bit of prep or cleaning.”

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