Spanish distillery teams up with UK drinks agency to grow its brand

By Robert Mann contact

- Last updated on GMT

Growth prospects: Spanish distillery Santamanía is teaming up with Boutique Bar Brands to increase its availability across the UK
Growth prospects: Spanish distillery Santamanía is teaming up with Boutique Bar Brands to increase its availability across the UK
Spanish urban craft distillery Santamanía has teamed up with industry leading drinks agency Boutique Bar Brands (BBB) to increase its availability across the UK.

The contemporary Madrid-based distiller has selected BBB as its distribution partner following a “competitive tender process”.

Growth

They have appointed a UK sales & marketing distributor to “drive the next phase of growth” to ensure more of the UK on-trade can get hold of their spirits.

The collaboration is expected to solidify Santamanía’s position in the UK as the distiller looks to build on its £1.1m UK crowdfunding success.

BBB will help the distiller achieve its ambitions of increasing availability of its range of spirits in the UK’s most desirable bars, restaurants, hotels and retailers.

Santamanía predict their partnership will see their sales triple over the next three years as BBB accelerate availability of their many gin expressions.

Great challenge

BBB was selected for its “knowledge and education capabilities”, as well as its relationships within the extensive London and nationwide network, said CEO and founder of Santamanía, Javier Domínguez.

“The UK represents a great challenge and a demanding market for Santamanía,” he said.

“Last summer we successfully raised over £1m in crowdfunding in the UK, proving we have many fans of our spirits already here in the market.

“We have invested it wisely, including [installing] new stills, Alba and Pepa, new casks and a new bottling line to increase our capacity, as well as enhance our innovation capabilities.

“The next step was always to the find the right partner to access and penetrate the UK market, which is essential to our success.

“We believe that BBB suits the philosophy of Santamanía perfectly and we are confident in their ability to reflect our values to the final customers.”

BBB co-founder Philip Harding said he is looking forward to working with “such an exciting distillery”.

“We specialise in the premium end of the market and Santamanía’s range ticks all the boxes for us; great liquid, branding, provenance and diversity of categories with rum, vodka, ready-to-serve and gin, not to mention an exciting pipeline of innovation ahead.

“This partnership is key to our future plans and we're looking forward to growing the brand in the UK market.”

Related topics: Spirits & Cocktails

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