Brewery urged to apologise for naming beer after Hindu god Ganesh

By Robert Mann contact

- Last updated on GMT

Innocent move: Wishbone Brewery says it never intended to upset anyone by naming beer after Hindu god Ganesh
Innocent move: Wishbone Brewery says it never intended to upset anyone by naming beer after Hindu god Ganesh
A microbrewery has said it did not mean to offend Hindus by naming a beer after the elephant-headed god Ganesh.

Wishbone Brewery in Keighley, West Yorkshire, said the deity was chosen "in all innocence" and would not be used again following complaints by religious leaders.


Rajan Zed, president of the Universal Society of Hinduism, had earlier called on Wishbone Brewery to apologise.

He said Hindu gods should be "worshipped in temples" rather than "used in selling beer for mercantile greed".

"Inappropriate usage of Hindu deities or concepts or symbols for commercial or other agendas is not OK because it hurts the devotees," Mr Zed added.

"Symbols of any faith, larger or smaller, should not be mishandled."

No offence 

Wishbone head brewer Adrian Chapman said the brewer also considered calling the drink 'Indian Summer' and were unaware of any cultural appropriation because another brewery had called its product 'Black Jesus'.

"We would never, ever want to upset any faith or anything like that in the naming of any of our beers," he added.

"We try to pick interesting one-word names for the most part that aren’t used by other brewers.

"Other brewers use the name of a deity in their beers so I obviously never thought anything bad about it."

Wishbone’s Ganesh beer was described as a wit-style lime-infused beer with flavours of coriander, grape and camomile.

The Ganesh beer, produced in collaboration with Manchester brewery Beer Nouveau, was part of a "very limited" run that was never bottled.

Wishbone Brewery said the beer will be renamed should it ever be brewed again.

Brewer Chapman added he would be happy to speak to Mr Zed to reassure him the name Ganesh was chosen without any offence intended.

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