Drinkers want more low and no-alcohol choices in pubs

The brewer behind a growing collection of low and no-alcohol beers including Carlsberg 0.0% and San Miguel 0,0 commissioned a study carried out by OnePoll.

The research delved into the drinking habits of 2,000 UK adults, with a particular focus on low or no-alcohol beers.

The study found that 59% of respondents had tried a low or no-alcohol drink and more than half of those asked (52%) agreed that drinking one of these beers had become more socially acceptable in the past year or two.

It was also revealed that 28% of respondents would consider drinking an alcohol-free beer as an alternative to alcohol and 26% would consider it over an alternative soft drink.

The study also found there are differences in attitudes towards alcohol between men and women.

Step-change

Results showed that 35% of women have become more conscious about their alcohol intake over the past one to two years versus 30% of men.

Men were more likely to consume low or no-alcohol alternatives at home and females were more like to try it on a night out.

Upon hearing the results, Liam Newton, vice-president of marketing at Carlsberg UK said it came as no surprise.

“The UK has long been a nation known for its love of beer but we have seen a step-change in people’s attitudes towards moderation when it comes to drinking,” he said.

“Through our consumer research, we’ve been aware of this trend for some time and, as a result, we are increasing the number of low or no-alcohol alternatives in our range.”