BrewDog launches ‘craft beer for dogs’

By Stuart Stone contact

- Last updated on GMT

Hair of the dog: BrewDog has launched its first 'craft beer' for dogs
Hair of the dog: BrewDog has launched its first 'craft beer' for dogs
Independent craft brewer and pub operator BrewDog has announced the launch of Subwoofer IPA – its first bespoke craft beer for dogs.

Subwoofer IPA is an alcohol and hop-free, non-carbonated beer containing canine-friendly B vitamins and probiotics.

BrewDog claims to be the first using the brewer to create a dog beer using same base ‘wort’ as it uses for its craft beers for humans.

The concept was originally developed by the kitchen team at BrewDog’s bar team in Liverpool, which launched a prototype beer for pups that was allegedly well received by the city’s dog-loving community.

Dog owners across the UK can buy a bottle of Subwoofer IPA for £2.50 in any of BrewDog’s network of 39 UK venues or via the brewer and operator’s online shop.

Subwoofer IPA

Pup panel approved

BrewDog’s brewing teams conducted three rounds of tasting trials with 25 dogs to perfect the recipe.

Co-founder James Watt said: “Following the crazy success of our Liverpool bar team’s canine-friendly craft beer experiment, we wanted to refine a recipe to offer a delicious, refreshing beer for every dog that visits us nationwide.

“The result has been tried, tested and approved by our panel of pups, meaning the thousands of dogs that visit our bars each week can now get a taste, too.”

To launch the new brew on Sunday 2 December, BrewDog will be giving the first 20 dogs through the door of each of its UK sites the chance to win a case of Subwoofer IPA – with each also gifted a ‘doggy bag’ containing a bottle of Subwoofer.

subwoofer 2

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