After reading about the drastic decline of the bee population at university almost a decade ago, Jason Winter stepped up to do something about it.
The budding brewer got the idea for 'Bumble Beer', a 5% Pilsner lager and hopes that his beer will help save the bee.
“I had the concept for Bumble Beer about seven years ago when I first started reading about the decline of the bee population in the UK and the world,” Winter said.
"I have always been a creative person and I like the idea that when you buy something you know the money is going directly to the workers."
Currently being brewed in London, Winter hopes to launch his very own brewery somewhere in Essex.
“Originally, I wanted to brew a honey-infused craft beer, but I have developed the concept somewhat," he added.
“From originally [wanting to] brew with honey, it is now a fully vegan product which, hopefully, creates a talking point around saving our bees, sustainability, veganism and eco-conscious causes."
The novice beer brewer is now in talks with independent traders to put it in shops across the country and hopes to expand it into pubs.
“It’s incredibly important for all companies to be profitable by doing something for the environment,” Winter added.