Crisp flavour ‘offensive to Welsh people’ withdrawn

By Nikkie Sutton

- Last updated on GMT

Sorry situation: Real Crisps has apologised for any offence caused (brand of crisps not pictured)
Sorry situation: Real Crisps has apologised for any offence caused (brand of crisps not pictured)
A crisp brand has removed its Welsh Rarebit flavour following social media users criticising the description of the crisps on the back of the packet.

Real Crisps' Welsh Rarebit flavour described the life of 'Rhodri' but people took to Twitter to complain about the message, calling it "stereotyping".

The story of Rhodri said: "Meet Rhodri. Or Rhondda Rodders to the lads down the Lamp & Helmet. 

"Like his father, his father and his father before him, this 'real' Welshman was born to swing a pick. But after work he'd rather pick a pack of his favourite Collier's Powerful Welsh Rarebit crisps."

Sell crisps

It added: "Forget other flavours, for him it has to be a bag of the black stuff and a taste so strong it'd put a canary on its back."

Real Crisps marketing director Matthew Smith said: “We are sorry for any distress that has been caused by the wording on the packets of our Welsh Rarebit-flavoured crisps.

“We certainly didn’t mean to be insensitive. This product was launched more than four years ago and fitted into our range where each flavour has its own tongue-in-cheek caricature."

Feedback response

He added: “Until now, we had not received any feedback, however, recent comments pointing out how the story on the packet could be interpreted now seem really obvious but unfortunately we didn’t pick this up when we were designing the pack.

“We have taken the comments on board and would like to apologised wholeheartedly. We have also started de-listing the product.

“Our customers’ opinions are really important to us. We want them to enjoy Real Crisps and I hope they will see we are responding to their feedback.”

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