CEDER’S is an exciting new alternative for those looking for all the flavours of gin, without the alcohol.
A distilled, non-alcoholic offering that provides an everyday escape from modern life. CEDER’S is for those being more mindful about consumption, looking for a sophisticated non-alcoholic serve or simply for designated drivers who don’t want to sacrifice on quality.
How to make
- 65ml CEDER’S Crisp
- 10ml lemon juice
- 5ml gomme syrup
- 12-14 mint leaves
- Shake all ingredients over ice cubes and strain into a chilled coupette glass
- Garnish with a large floating mint leaf
Founders Maria (Swedish) and Craig (South African) came up with the idea in 2017, when they discovered a magical valley in the Cederberg mountains of the Western Cape of South Africa.
The varied and intriguing natural botanicals of the valley inspired them to distil them, blending them with ancient and pristine water from Maria’s home country of Sweden to create the perfect CEDER’S taste.
CEDER’S offers three juniper-led variants (Classic, Crisp and Wild), which each have a distinctive individual taste, perfect for gin lovers.
Each flavour can create the perfect alternative to a gin and tonic or eye-catching and delicious cocktails. The CEDER’S Stinger, for example, contains all the flavours of a gin cocktail, without the alcohol.
Shift in mindset
Maria and Craig said: “Our research has shown a real shift in mindset and culture towards a more mindful approach to drinking – and we want to support those making the transition.
“You don’t have to be teetotal to enjoy CEDER’S – CEDER’S is for everyone looking to be mindful about their alcohol consumption and looking to change their habits/mindset on drinking.
“We’re hoping to encourage people to make a permanent move into mindful drinking and keep with it long after Dry January is over.”