Norwich City, who currently top the EFL Championship table and look well placed for another tilt at top flight football next season, will be giving season ticket holders more to shout about on Sunday 23 February.
Norfolk-based Woodforde’s Brewery will treat 20,000 fans to a free bottle of its award-winning Wherry Amber Ale as part of its sponsorship of the club as in-form Norwich – who are unbeaten in the league this year – entertain fellow title contenders Bristol City.
Season ticket holders will be able to toast the Canaries' recent 3-0 win over struggling derby rivals Ipswich Town – which cast the latter five points adrift at the foot of England’s second tier while sending Norwich top – thanks to the brewery’s generous offer.
From 30 July, the Barclay stand in Norwich’s Carrow Road home was renamed ‘The Barclay Stand, sponsored by Woodforde’s’ as part of the brewery’s long-standing partnership with the former Premier League club.
“We’ve been headline sponsors of Norwich FC since last summer, and their current record-breaking run has been a real boost for Wherry sales,” Woodforde’s Brewery commercial and marketing director James Armitage explained.
“We’re delighted to be able to partner with our local football team and reward its dedicated fans with initiatives like this.”
Season ticket holders will be able to claim their free bottle of Wherry Amber Ale at Norwich City’s next home game against play-off chasing Bristol City, currently sixth in the Championship table, on Saturday 23 February.
With its beers on sale in pubs throughout the UK, Woodforde’s Brewery has won more than 130 nationally recognised awards.
Last year, it partnered with Marks & Spencer to produce the high street chain’s British Lager, which is now available in stores across the country.