How can Formula One drive footfall?

New cars. New rules. And a new home for Formula One.

This year, Sky Sports becomes the home of live and exclusive F1, with every race weekend in stunning Ultra HD.

Racing and overtaking

If you thought last season was full of drama, this year is set to be even more explosive, with new rules introduced to encourage closer racing and overtaking.

The cars will be wider, faster and even more competitive, with the chasing pack trying to end Mercedes’ five-year reign.

If that’s not enough, Sky Sports will have an F1 world champion at every race, bringing you comprehensive pre and post-race analysis, interviews and special programming.

Looking ahead to the new season, Sky Sports F1′s new signing Jenson Button said: “There is so much to look forward to. There are so many changes in the sport at the moment and that's exactly what the sport needs.”

Fantastic fights

He added: “I think we will have three teams battling at the front and, if we do, there will be some fantastic fights.”

Hear how Phil Cutter, licensee of the Murderers in Norwich, has used Formula 1 to drive trade and create even more reasons for customers to stay in his business longer.

The Sky Sports team is ready. Are you?